Noul concept BMW Vision Future Luxury readuce in prim plan fuziunea dintre tehnologia inovatoare, exclusivitatea specifica brandului BMW si calitatea din fiecare detaliu.

BMW Vision Future Luxury vine cu un design in perfecta armonie cu filosofia brandului privind luxul modern. Tehnologia joaca un rol esential aici, noul concept imbinand designul inovator al interiorului, designul radical schimbat al interfetei cu utilizatorul cu tehnologia ultrausoara inteligenta.

Geometria si functiile specifice ale componentelor individuale sunt create dintr-o structura compozita stratificata: stratul initial, din tesatura fina de carbon, este urmat de un nivel functional care cuprinde componentele interfetei cu utilizatorul, interfetele de control si afisarea functiilor de iluminare, dupa care urmeaza stratul structural, realizat din aluminiu, pentru sustinerea sarcinilor. In final, straturile superioare curprind lemn si piele, pentru a da un plus de eleganta si [...]

Global sales of BMW Group’s core brand rose faster in June than at Audi and Mercedes-Benz as demand from China and the United States helped the premium carmaker to extend a lead over the two rivals in the first six months of the year.

Sales at the brand were up 9 percent last month to 153,075, the group said today, compared with growth of 5 percent to 140,300 and 8 percent to 131,609 at Audi and Mercedes respectively.

Six-month sales at BMW brand rose 8 percent to 804,000 cars, expanding the lead over runner-up Audi to 24,000 from 11,000 after five months. Half-year sales at Audi and Mercedes rose 6 percent each to 780,500 and 694,000 respectively.

„BMW has stronger momentum than Audi and Mercedes, that won’t change in the second half,” said Hanover-based NordLB [...]